Social Media for Libraries

In today's world, social media is becoming increasingly more relevant as a medium for marketing. More and more people are using social networks. 
Libraries can and should take advantage of this. Sharing information, attracting new users, providing behind-the-scenes insights into the library and everyday life in the library... and that's just a small part of all the possibilities social media provides.

Social media platforms encourage active and creative communication. They help shape a modern image of libraries, open up new spaces for action and new interest.

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Instagram is a social network that appeared in 2010 and has belonged to Meta Platforms (formerly facebook) since 2012. The platform offers the possibility to edit and share pictures and videos with friends, to like and comment on posts. Instagram has over 1 billion users per month and approximately 95 million posts are shared daily.


Twitter is a social network that allows all registered users, who can become part of the service for free, to send short messages with a maximum of 280 characters. The blogging service was founded in 2006 and is used by around 330 million people worldwide.


Tiktok, as the successor to, that went online in 2018 and has since become one of the fastest spreading mobile apps in the world.
The app is a social media platform where you can upload videos to songs or other audio clips. These videos are usually between 15 to 60 seconds long, but can also go up to 3 minutes.


The video portal YouTube was founded in 2005 and has been owned by Google since 2006. On the leading video platform, you can upload, watch and distribute a wide variety of music videos, film clips, TV reports or homemade videos. Within the platform, registered users can create so-called YouTube channels and subscribe, rate, comment, retweet and embed videos on other platforms such as Facebook, websites or blogs. YouTube members who subscribe to a channel are called subscribers. More than 800 million people worldwide visit YouTube every month and watch a total of about 4 billion videos per day